And the digital connection Nike has with c

classic Classic list List threaded Threaded
1 message Options
Reply | Threaded
Open this post in threaded view
|

And the digital connection Nike has with c

yaya2017
Thick rope laces Nike Air Max 90 Femme threaded through the eyelets peeking out from the midfoot cage skews the sport technical look of the new Air Max model. Nike recently updated the Air Max Tailwind IV with an all-black colorway., playful smiley faces at the heel and tacked on midfoot Swooshes made of garden wiring. Although the company fell short of analyst expectations, Nike Inc.’s Q3 sales in North America grew 7 percent to $3.8 billion. And on the firm’s conference call today, Mark Parker highlighted Nike Roshe Run Mujer the period’s successes.Concerning Nike Air Max Command Femme the popular Air Max franchise, Nike Air Max 90 Mujer Parker noted that newer looks such as the Air www.corniloriding.co.uk VaporMax and Max 270 were hits, and classic silhouettes including the Air Max 95, Air Max 97 and Tuned Air performed well. Also, the Air Max Dia for women Nike Air Max 90 Womens was deemed a success.

“In innovation, we led with bold platforms like Air Max in sportswear and adaptive technology [Adapt BB] in basketball, we kept consumers coming back for more with a fast pace of fresh options in our power franchises. And with the energy for sportswear at an all-time high, Nike continues Nike Air Max 720 Womens to stand out in the active lifestyle marketplace through our authentic position in sport,” the company’s chairman, president and CEO explained.And the latest lifestyle-focused look from the franchise, the Air Max 720, has experienced strong consumer demand since its Nike Air Max 270 Womens debut, Parker explained.Aside Nike Free Run 3.0 Womens from the Air Max line, leading looks Nike Air Max 720 Dam in other key franchises boosted sales such Nike Air Pegasus 83 Femme as the Air Force 1, the Air Jordan 1, the Kyrie Adidas NMD Femme 5 and the LeBron 16.“We’re delivering a faster cycle of fresh assortments of our power franchises,” Parker said. “We do that by offering more options of Nike Air Vapormax Damskiecolors and materials, inspired by more targeted and relevant storytelling and the strategy is paying off.”

And the digital connection Nike has with consumers was also a bright spot for the company. During the call, Parker stated the company’s digital business was up 36 percent during the quarter, on a constant currency basis.Traffic and revenue for the quarter from the SNKRS app, according to the exec, was up triple digits and that 17 of the top 20 launches on the platform had 100 percent sell through (including the Air Jordan 11 “Concord” launch, which he described Nike Air Max 90 Womens Pink as a record-breaking). Also,Adidas ZX Flux Mujer  the company’s “physical to digital” Nike M2k Tekno Femme retail experience continues to be successful, Nike Air Vapormax Femme with more than 50 percent of the transactions at the House of Innovation stores in New York and Shanghai Adidas Falcon Damskie coming from Nike+ members.Looking forward, Parker said consumers can expect to see collections in stores with more digestible price points.