The strong back-to-school performance would seem to track with a robust economy, as unemployment remains low and the stock market has been near all-time highs. The National Retail Nike Air Odyssey Femme Foundation also forecast that per-capita spending for back-to-school among American families would hit a record this year at $696.70, up 2% from the previous year. Nike's strong performance at this time of Nike Dunk Sky High Womens year could bode well for children's and teen-focused apparel Nike Air Pegasus 89 Donne retailers like Children's Place and American Eagle, as well as Nike rival Under Armour, which does a brisk business selling to young consumers.Since Nike launched its Consumer Direct Offense, Adidas Superstar Dames Roze a new strategy to rejuvenate its business, the company has doubled down on the digital channel, and that move has been one of the biggest drivers of its recent success. In the first quarter,Nike Air Presto Mujer momentum in digital continued as sales through online channels jumped 42% overall and more than 30% in North America.
Like many popular consumer brands, Nike is realizing that in today's retail Adidas Superstar Damen environment, it can't rely on other stores, especially when so many chains, especially www.robsdriessen.nl those in malls, are seeing declining traffic. Through interfaces like the Nike app and the SNKRS app, the company is building Nike Air Max Classic BW Womens out its own sales channels and creating brand buzz Nike Air Max 90 Damwithout the need for a retail partner.While that's great news for Nike, it's a problem for traditional retailers like Foot Locker and Dick's Sporting Goods, which have long relied on the Swoosh Nike Air Max 95 Femme to help them drive customers to their stores.This challenge exists for retailers outside the Nike bubble as well, as in the e-commerce era they need to offer consumers more than just merchandise Adidas ZX 750 Damen in order to bring them in.
Nike seems to get this as ideas like its experimental concept store in New York's Soho neighborhood combines shopping with something of a Nike museum and interactive Nike Air Max 95 Dámské opportunities, like the chance to try out new shoes on a basketball court.The Nike Air Max 90 Damen Rosa rest of retail may get a boost from a strong back-to-school season, but it's up to them to follow Nike's lead and rethink their business Adidas Superstar Damen Weiss models in order to thrive in a fast-changing Nike Air Max 1 Femme environment.When investing geniuses David and Tom Gardner have a stock tip, it can pay to listen. After all, the newsletter they have run for over a decade, Motley Fool Stock Advisor, has quadrupled Adidas ZX 850 Mujer the market.*